Tailoor and Raffo Parco Gondar: the phygital innovation transforming the world of merchandising and events
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Tailoor, the phygital 3D AI platform specializing in experience personalization and product configuration, announces an exciting new partnership with Parco Gondar, Italy’s citadel of music, art, and sport.
Raffo Parco Gondar enjoys a strategic location in the heart of one of the most beautiful and visited tourist areas of Salento. It stands as one of the most innovative entertainment hubs in Italy. More than just a venue, Parco Gondar is a multicultural village with an international spirit, where music blends with other forms of entertainment, creating a true citadel of culture. The space offers a wide range of facilities, including a large event arena, nightclubs, theaters, street food areas, sports zones, and much more. With its mission to foster connection and integration, Raffo Parco Gondar is a cultural epicenter that hosts daily music events and performances, welcoming local, national, and international artists. Visitors can also enjoy a relaxation area, a theater zone, a tattoo corner, a barbershop, make-up and piercing stations, recreational spaces, and green areas for outdoor fun.
Thanks to the partnership with Tailoor, Raffo Parco Gondar becomes the first theme park in Italy to offer fully phygital experiences. This collaboration allows the park to integrate personalized merchandising through NFC technology, enabling the creation of a digital twin for every item sold. Visitors can purchase exclusive, customized merchandise that becomes even more special through interactive digital content, real-time updates, and event-related information.
Tailoor’s solution ensures advanced sales management, from product configuration to shipping, with integrated customer service. Additionally, visitors will have the option to purchase premium tickets that include personalized phygital merchandise, delivering a unique and immersive experience that starts long before the event itself.
The product configuration platform, the digital twin technology applied to each gadget, and merchandising sales will be managed through the official Parco Gondar website. In the future, the offering will expand to include exclusive merchandise collections for sponsored events, premium tickets, and much more.
Jacopo Thun, CEO of Tailoor, states:
“This partnership marks a major milestone in our mission to bring personalization and the phygital experience to the entertainment industry. Thanks to this collaboration, Raffo Parco Gondar is not only the first theme park to offer customized merchandising through our advanced technology but also provides visitors with an immersive experience that extends beyond the event itself. The ability to purchase a personalized product, paired with a ‘digital twin,’ makes it unique and deeply connected to the lived experience. This is a new frontier in merchandising that is transforming how we engage with brands and events.”
Quotes from Ferruccio Errico and Christian Scorrano, owners of Raffo Parco Gondar:
“We are proud, as Raffo Parco Gondar, to break new ground in entertainment thanks to the trust Tailoor has placed in us. Always committed to creating 360° experiences around our audience, we are confident that this partnership will allow us to take another step forward, making our events even more magical and immersive. It will also give our visitors the opportunity to enrich their memories with personalized merchandise.
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