NRF Retail’s Big Show 2024: technological innovation and sustainability in the spotlight

Once again, our platform participated in NRF: Retail’s Big Show 2024, the premier global event in the retail sector. The event, which brings together around 40,000 specialists from nearly 100 countries, took place from January 14 to 16 at the Jacob K. Javits Convention Center in New York.

Participation in NRF 2024 was not only an opportunity to showcase our technological innovations for various sectors, but also represented a moment for discussion, networking, and in-depth exploration of market dynamics and the needs of the U.S. clientele.

We participated with our own booth #4167, where the innovative 3D configurator and Digital Twin technology, enhanced by integration with Artificial Intelligence systems, were presented to attendees. By incorporating Near Field Communication (NFC) on certain clothing items – including Lanieri jackets and sweaters, a brand specializing in Made to Measure men’s clothing that has been using Tailoor technology for over a year – it has been possible to access the associated Digital Twin, opening new perspectives in the Web 3.0 market.

At NRF 2024 we promotoed our Made to Order business model, ensuring an innovative shopping experience that merges the online and offline worlds, reducing waste by producing only what is sold, thereby lowering costs and environmental impact.

Our solution, as a Software-as-a-Service (SaaS) suitable for B2B, B2C, and B2B2C markets, allows to digitally transform products comprehensively, speeding up customers’ adoption of a low-risk and low-investment digitalization strategy for anyone looking to create and sell personalized products.

Our integrable platform, with its artificial intelligence systems, enhances the customer experience and supports sales, customer service, and the business area through features such as the web configurator, collection presentation, measurement-taking app, order management, CRM, and the creation of a multi-brand e-commerce, making it suitable for websites, e-commerce, and more.

Brands, tailors, influencers, creatives, designers, companies from every sector, and individuals can shape their projects, making them unique and innovative.